Writing Proposals

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August 2007



Written for college students or professionals seeking a reference, "Writing Proposals" offers a comprehensive, strategic approach to proposal development for the technical professions. The author takes readers step-by-step through the development process, helping them invent ideas, organize materials, write in plain and persuasive styles, and create an effective visual design. "Writing Proposals" provides students with additional material frequently not found in other texts on writing proposals, including a full chapter on creating budgets and thorough coverage of using the Internet.


Preface Chapter One: Introduction to Proposals and Grants Why Do We Write Proposals? Rhetoric The Proposal Genre The Proposal Writing Process Writing Grant Proposals Case Study: The Cool Campus Project Chapter Two: Identifying Problems and Opportunities Two Basic Reasons for Writing Proposals Unsolicited and Solicited Proposals Reading RFPs Determining the Status, or Stasis, of an Opportunity A Description of the RFP Interpretation Process Defining the Problem or Opportunity Applying Stasis Questions Case Study: What Is The Problem? Chapter Three: Strategic Planning for Proposals and Grants Elements of Strategic Planning Setting Objectives The Rhetorical Situation The Situation at Overture Designs Focusing a Writing Team Case Study: Defining the Rhetorical Situation Chapter Four: Describing the Current Situation Why Describe the Current Situation? Guidelines for Drafting the Current Situation Section Researching the Current Situation Mapping in Teams Writing the Current Situation Section Lisa Miller's Current Situation Section Special Case: Research Grants and Literature Reviews Case Study: Describing the Current Situation at Durango University Chapter Five: Developing a Project Plan The Importance of the Project Plan Section Setting Objectives for the Project Setting Goals for the Overture Designs Project Answering the How Question Mapping a Project Plan for the Overture Proposal Organizing the Project Plan Section Answering the Why Questions Writing the Project Plan Section Developing a Project Timeline A Comment on Research Methodologies Case Study: Planning the Charrette Chapter Six: Describing Qualifications The Importance of Trust Types of Qualifications Sections What Makes You Different Makes You Attractive Developing the Content of the Qualifications Section Writing the Qualifications Section Creating a Persona To Boilerplate or Not to Boilerplate Case Study: Who Is Qualified for the Work? Chapter Seven: Introductions, Costs, and Benefits Framing the Body of the Proposal Setting the Stage: The Purpose of an Introduction Developing the Introduction Writing the Introduction The Introduction to the Overture Designs Proposal Costs and Benefits: Concluding the Proposal Writing the Conclusion Concluding the Overture Designs Proposal Case Study: Beginnings and Endings Chapter Eight: Developing Budgets Budgets: The Bottom Line Budget Basics Budgeting in Teams Developing a Budget Writing the Budget Rationale or Budget Section The Budget for the Overture Designs Proposal Case Study: Money Issues Chapter Nine: Writing With Style Good Style Is a Choice, Not an Accident What Is Style? Writing Plain Sentences Writing Plain Paragraphs Persuasive Style Case Study: Revising for Clarity and Power Chapter Ten: Designing Proposals "How You Say Something..." How Readers Look at Proposals Four Principles of Design The Process of Designing a Proposal Case Study: Creating a Look Chapter Eleven: Using Graphics The Need for Graphics Guidelines for Using Graphics Using Graphics to Display Information and Data Case Study: Inventing Visuals Chapter Twelve: The Final Touches Seeing the Proposal as a Whole Document Inventing Front Matter Inventing Back Matter Revising the Proposal or Grant Case Study: Revising and Polishing Example Proposal: "The Cool Campus Project at Durango University: A Grant to the Tempest Foundation" Example Proposal: "Managing Office Growth: A Proposal to Earl Grey Design from Insight Systems" References Index
EAN: 9780205583140
ISBN: 0205583148
Untertitel: 'Technical Communication'. Sprache: Englisch.
Erscheinungsdatum: August 2007
Seitenanzahl: 270 Seiten
Format: kartoniert
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