Mastering Business Planning and Strategy
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BeschreibungPaul Elkin provides a practical guide to developing successful business plans and strategies. Mastering Business Planning and Strategy looks at practical techniques for profiling the business and the competition, analyzing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision-making, as well as implementing and managing change.
This book is ideal for newly appointed managers looking for an expert but user-friendly introduction to this vital and often misunderstood subject; departmental managers across the functions who need to develop key skills outside their own area of expertise; and in-company training
Inhaltsverzeichnis1 Mastering business success; 2 Mastering strategic analysis; 3 Mastering market analysis; 4 Mastering the Volume - Cost - Profit relationship; 5 Mastering organisational analysis; 6 Mastering option appraisal; 7 Mastering strategic leadership; 8 Mastering performance measurement; 9 Mastering new business development.
PortraitThe author Paul Elkin worked in a range of senior management roles in the public and private sector before entering consultancy with Price Waterhouse, specialising in business performance reviews. Since 1989 he has been Managing Director of TMMi and has worked at the senior level with a wide range of UK, European and US owned businesses specialising in strategic development, performance management, planning and financial control.
Untertitel: 2 Rev ed. Illustrations. Sprache: Englisch.
Erscheinungsdatum: Februar 2007
Seitenanzahl: 240 Seiten