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Marketing Massage: From First Job to Dream Practice

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Oktober 2006

Beschreibung

Beschreibung

A practical, step-by-step guide to success for massage therapists and bodyworkers, Marketing Massage distills information drawn from hundreds of interviews with massage school owners, teachers, employers, practitioners, students, and the general public that addresses the marketing needs of virtually every type of massage practitioner, from first-time job seeker to experienced therapist. For professionals starting or growing a private practice or business, this book offers a wealth of information, including the fundamental attributes, skills, and tools necessary to attract get and keep clients. From the basics of professionalism and essential marketing tools to sophisticated marketing projects geared toward a select clientele, Marketing Massage provides the knowledge necessary to start and maintain a successful career in massage and bodywork.

Inhaltsverzeichnis

Section I. MARKETING YOURSELF TO AN EMPLOYER. Chapter 1. Marketing Yourself With a Resume. Chapter 2. Marketing Yourself in an Interview. Section II. MARKETING TO BUILD YOUR DREAM PRACTICE BARE BONES ATTRIBUTES, SKILLS, AND TOOLS. Chapter 3. Marketing Attributes. Chapter 4. Skills at the Soul of Success. Chapter 5. The Only Marketing Tools You Really Need. Section III. MUSCLE MARKETING REACHING, REBOOKING, AND REFERRALS. Chapter 6. Reaching Skills. Chapter 7. Reaching Tools. Chapter 8. Rebooking Skills and Tools. Chapter 9. Referral Skills and Tools. Conclusion. Glossary. Resources.

Pressestimmen

Section I. MARKETING YOURSELF TO AN EMPLOYER. Chapter 1. Marketing Yourself With a Resume. Chapter 2. Marketing Yourself in an Interview. Section II. MARKETING TO BUILD YOUR DREAM PRACTICE BARE BONES ATTRIBUTES, SKILLS, AND TOOLS. Chapter 3. Marketing Attributes. Chapter 4. Skills at the Soul of Success. Chapter 5. The Only Marketing Tools You Really Need. Section III. MUSCLE MARKETING REACHING, REBOOKING, AND REFERRALS. Chapter 6. Reaching Skills. Chapter 7. Reaching Tools. Chapter 8. Rebooking Skills and Tools. Chapter 9. Referral Skills and Tools. Conclusion. Glossary. Resources.
EAN: 9781418032142
ISBN: 141803214X
Untertitel: Revised. Sprache: Englisch.
Verlag: DELMAR
Erscheinungsdatum: Oktober 2006
Seitenanzahl: 480 Seiten
Format: kartoniert
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