Strategic Planning in Public Relations: A Practical Guide
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BeschreibungThis book presents the arguments for a campaign proposal backed with evidence by providing valuable tips and techniques to improve any public relations or campaign planning.
Inhaltsverzeichnis1 What is strategic planning and why do we need it?; 2 The strategic planning process; 3 Understanding your audience; 4 Ensuring creativity lives up to the planning promise; 5 Measurement and evaluation as a planning tool; 6 Media planning.
PortraitKieran Knights is a successful consultant specialising in strategic planning for public relations. Until 2001 he was Planning Director at Shandwick International, a position he had held since 1996. In a career stretching back more than 20 years he gained experience in various PR roles, including Editorial Director of Bryant Jackson & Associates. He also speaks on strategic planning at many conferences and seminars around the UK.
Untertitel: Sprache: Englisch.
Verlag: THOROGOOD PUB LTD
Erscheinungsdatum: August 2001
Seitenanzahl: 65 Seiten