HUDU

Media Moguls


€ 47,99
 
kartoniert
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Dezember 1991

Beschreibung

Beschreibung

The emergence of a few powerful individuals in control of large sections of mass communication industries has coincided with world-wide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer show how a handful of own-and-operate entrepreneurs run their empires with a highly eccentric and highly political management style. Individuals such as Berlusconi, Hersant, and Murdoch, in France, Germany, Italy, Britain and the US, are considered in the context of the changing European media industry. The book considers other, non-mogul trends: the emergence of a European media policy and a European-US-Japanese world media industry. Additional case studies focus on Reuters as a news-and-data super-agency and the part played by advertising and other media lobbies in shaping media policy.
EAN: 9780415054683
ISBN: 0415054680
Untertitel: 'Historical Connections'. New. Sprache: Englisch.
Verlag: ROUTLEDGE CHAPMAN HALL
Erscheinungsdatum: Dezember 1991
Seitenanzahl: 268 Seiten
Format: kartoniert
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