Self-Publishing for Dummies

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August 2006



For those would-be published authors who are tired of rejection letters and want to take matters into their own hands, there are now many self-publishing options available, from Kinkos to print-on-demand and publishing electronically. This user-friendly guide by a veteran self-publisher guides authors through the ins and outs of going it alone. It explains creating the perfect title, designing the covers and interior, setting budgets, managing outside vendors, grassroots marketing and promotion, and more. Jason R. Rich (Foxboro, MA) is a journalist and the author of more than 29 books, including a number that he had initially self-published. His books include The Unofficial Guide to Starting a Business Online (0-471-74838-2).


Part I: Do It Yourself: Getting Started with Self-Publishing.
Chapter 1: Welcome to Self-Publishing!
Chapter 2: Understanding the Pros and Cons of Self-Publishing.
Chapter 3: Equipping Yourself with the Write Stuff.
Chapter 4: Creating a Winning Manuscript.
Chapter 5: Fine-Tuning Your Work with Careful Editing.
Part II: Pulling Together the Details: Administration and Design.
Chapter 6: Setting Up Your Self-Publishing Business.
Chapter 7: Tackling Book-Specific Tasks.
Chapter 8: Coming Up with Creative Page Design and Layout.
Chapter 9: Judging a Book by Its Cover.
Part III: Start the Presses! Examining Printing Choices.
Chapter 10: Trying Out Traditional Offset Printing.
Chapter 11: Print-On-Demand for Demanding Self-Publishers.
Chapter 12: Checking Out Some Non-Traditional Printing Options.
Chapter 13: Working Successfully with Any Printer.
Part IV: Making Your Book a Bestseller: Distribution Methods.
Chapter 14: Selling Your Book through Popular Online Booksellers.
Chapter 15: Distributing Your Book through Traditional Channels.
Chapter 16: Getting a Grip on Warehousing, Order Fulfillment, and Shipping.
Chapter 17: Selling Your Book to the Big Boys for Better Distribution.
Part V: Creating a Buzz: Publicity and Marketing.
Chapter 18: Crafting Publicity Materials for Your Book.
Chapter 19: Publicizing Your Book for Free with the Media's Help.
Chapter 20: Marketing Your Book with Paid Advertising and Promotional Tools.
Chapter 21: Maximizing Your Marketing Power in Cyberspace.
Chapter 22: Expanding Your Income with Spin-Off Products and Services.
Part VI: The Part of Tens.
Chapter 23: Ten Self-Publishing Mistakes to Avoid.
Chapter 24: Ten Useful Resources for Self-Publishers. Index.


Jason R. Rich is the bestselling author of more than 32 books, including a few self-published titles. He has also ghostwritten several additional books for business leaders and well-known experts in their field. As a journalist, Jason continues to contribute articles to numerous national magazines and major daily newspapers, and he works as a freelance public relations and marketing consultant for companies in a variety of industries. Some of Jason's recently published books include The Unofficial Guide to Starting a Business Online, 2nd Edition (Wiley); Pampering Your Pooch: Discover What Your Dog Needs, Wants, and Loves (Howell Book House); The Everything Family Travel Guide to Walt Disney World, Universal Studios, and Greater Orlando, 4th Edition (Adams Media); and American Idol Season 4: Official Behind-the-Scenes Fan Book (Prima/Random House). Jason is also writing a series of personal finance guides for Entrepreneur Press, the publishers of Entrepreneur magazine. His most recent self-published book is The Bachelor's Guide to Life (iUniverse).
EAN: 9780471799528
ISBN: 0471799521
Untertitel: Sprache: Englisch.
Erscheinungsdatum: August 2006
Seitenanzahl: 364 Seiten
Format: kartoniert
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