Asinine Advertising: How Stupid and Unethical Advertising Costs You Money
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BeschreibungDescribes the incompetents and charlatans of advertising and how they are costing us - all of us, consumers and business people alike - money. This book provides guidance for the reader who wants to avoid the costly mistakes of other marketers and to spot the phony offers and dishonest operators.
PortraitHerschell Gordon Lewis is generally regarded as one of the greatest copywriters of the last 50 years.. He is author of 27 books, including On the Art of Writing Copy, Marketing Mayhem and has addressed advertising and marketing audiences all over the world. In 2003 he was inducted into the Direct Marketing Hall of Fame.
Untertitel: Sprache: Englisch.
Verlag: Racom Communication
Erscheinungsdatum: Oktober 2008
Seitenanzahl: 129 Seiten