HUDU

Modern Competitive Strategy


€ 218,99
 
kartoniert
Lieferbar innert 2 Wochen
Januar 2015

Beschreibung

Inhaltsverzeichnis

INTRODUCTION
Chapter 1: What Is Strategy?
BUILDING COMPETITIVE ADVANTAGE
Chapter 2: Competitive Advantage
Chapter 3: Industry Analysis
Chapter 4: Strategy Over Time: Growth and Innovation
STRATEGY EXECUTION AND STRATEGIC PLANNING
Chapter 5: Strategy Execution
Chapter 6: Partnering
STRATEGIC BOUNDARIES
Chapter 7: Vertical Integration and Outsourcing
Chapter 8: Partnering
EXPANDING THE SCOPE OF THE FIRM
Chapter 9: Global Strategy
Chapter 10: New Business Development
Chapter 11: Managing the Multibusiness Firm
GOVERNING THE FIRM
Chapter 12: Corporate Governance

Portrait

Professor and Chairman of the Strategy and Entrepreneurship Department at the Edwin L. Cox School of Business at Southern Methodist University. He received his BA from Yale University and an MBA and PhD from the Wharton School, University of Pennsylvania. Dr. Walker has previously taught at the Sloan School, MIT; at the Wharton School, University of Pennsylvania; and at Yale University. The author of numerous articles, he is on the editorial boards of Administrative Science Quarterly and Strategic Organization. He has received several grants from the National Science Foundation.
EAN: 9781259181207
ISBN: 1259181200
Untertitel: Revised. Sprache: Englisch.
Verlag: MCGRAW HILL BOOK CO
Erscheinungsdatum: Januar 2015
Seitenanzahl: 416 Seiten
Format: kartoniert
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