HUDU

Customer Responsive Management: The Flexible Advantage

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Dezember 1996

Beschreibung

Beschreibung

This book illustrates TQM concepts as they apply to service organizations where a product may or may not be involved. It addresses nine key management areas including cultivating relationships with customers and capacity management.


Inhaltsverzeichnis

An Introduction to Customer Responsiveness. The Evolving Economic Focus: From Conquest to Relationship. Why Should Organizations Be Responsive?. Customer Responsiveness is Activity Based. The Customer--Responsive Model. Examples of Customer--Responsive Organizations. The Customer Relationship Management Task. Delivery Coordination Management Task. Customer--Responsive Demand Economics. Customer--Responsive Cost Economics. Customer--Responsive Pricing. The Customer--Responsive Organization. Customer--Responsive Information Infrastructure. Responsive Relationships. The Evolving Business Focus: Production to Customer Responsiveness. Index.

Portrait

Frank W. Davis. Jr and Karl Manrodt are both Professors of Marketing, Logistics and Transportation, University of Tennessee, Knoxville, USA.
EAN: 9781557865052
ISBN: 1557865051
Untertitel: Sprache: Englisch.
Verlag: BLACKWELL PUBL
Erscheinungsdatum: Dezember 1996
Seitenanzahl: 286 Seiten
Format: kartoniert
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