Invisible Engines: How Software Platforms Drive Innovation and Transform Industries

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April 2008



Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits.


David S. Evans is Managing Director of the Global Competition Policy Practice at LECG LLC and part of Market Platform Dynamics, a management consulting firm that focuses on strategic analysis and product design for platform-based firms. Richard L. Schmalensee is John C. Head III Dean and Professor of Management and Economics at the MIT Sloan School of Management. He is co-editor of Management: Inventing and Delivering Its Future (MIT Press, 2003).


"The prose is accessible, even engaging. And the shrewd analysisbacked up by a great deal of research and a precise narrative of recent business historymore than makes up for the lack of office politics and entrepreneur heroics. Any executive looking to turn his company's product into an engine of growth will want to consult Invisible Engines." Om Malik Wall Street Journal
EAN: 9780262550680
ISBN: 0262550687
Untertitel: Empfohlen ab 18 Jahre. Sprache: Englisch.
Verlag: MIT PR
Erscheinungsdatum: April 2008
Seitenanzahl: 395 Seiten
Format: kartoniert
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