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August 1994

Beschreibung

Beschreibung

E. Annie Proulx, die mehrfach preisgekrönte amerikanische Autorin, erzählt in ihrer herb-poetischen Sprache die Geschichte eines Mannes in den Dreißigern. Quoyle, der äußerlich wenig ansehnliche Held des Romans, hat weder Glück im Beruf noch in der Liebe. Als er wieder einmal vor dem Nichts steht, läßt er sich dazu überreden, zum Herkunftsort seiner Familie, zu der Felseninsel Neufundland im Osten Kanadas, zurückzukehren. Trotz widriger Bedingungen gelingt es ihm hier, Fuß zu fassen. Quoyle wird Reporter für die "Schiffsmeldungen" beim Lokalblatt.

Inhaltsverzeichnis

PART ONE: INTRODUCTION TO CORPORATE COMMUNICATION
Defining Corporate Communication
Introduction
Scope and Definitions
Chapter Summary
Corporate Communication in Contemporary Organizations
Introduction
Historical Background
Integrated Communication
Drivers for Integrated Communication
Organizing Communication
Chapter Summary
PART TWO: CONCEPTUAL FOUNDATIONS
Stakeholder Management and Communication
Introduction
Stakeholder Management
The Nature of Stakes and Stakeholders
Stakeholder Communication
Stakeholder Engagement and Collaboration
Chapter Summary
Corporate Identity, Corporate Branding and Corporate Reputation
Introduction
Corporate Identity, Image and Reputation
Corporate Branding
Aligning Identity, Image and Reputation
Chapter Summary
PART THREE: CORPORATE COMMUNICATION IN PRACTICE
Communication Strategy
Introduction
The Process of Communication Strategy
The Content of Communication Strategy
Chapter Summary
Strategic Planning and Campaign Management
Introduction
Planning and Executing Programs and Campaigns
Theories on Effective Messages and Persuasion
Chapter Summary
Research and Measurement
Introduction
Research and Evaluation
Measuring Corporate Reputation
Measuring Corporate Identity
Chapter Summary
PART FOUR: SPECIALIST AREAS IN CORPORATE COMMUNICATION
Media Relations
Introduction
Journalism and News Organizations
News and Corporate Reputation
Framing News Stories
The New Media Landscape
Chapter Summary
Internal Communication
Introduction
Defining Internal Communication
Internal Communication and Organizational Identification
Voice, Silence and Stimulating Employee Participation
Social Media and Communities of Practice
Chapter Summary
Issues Management and Public Affairs
Introduction
Defining Issues
Managing Issues
Influencing Public Policy
Chapter Summary
Crisis Communication
Introduction
Preparation for Crises
Communication about a Crisis
Chapter Summary
PART FIVE: NEW DEVELOPMENTS IN CORPORATE COMMUNICATION
Leadership and Change Communication
Introduction
Defining Leadership and Change
Communicating During a Change
Effective Leadership Communication
Chapter Summary
Corporate Social Responsibility and Community Relations
Introduction
Defining Corporate Social Responsibility
Communicating About Corporate Social Responsibility
Community Involvement Programmes
Chapter Summary

Portrait

Joep Cornelissen is a Professor in Corporate Communication at VU University Amsterdam and Leeds University Business School and a Visiting Professor at IE Business School in Madrid and the University of Southern Denmark. In his day job, he teaches corporate communication and change management on MA and MBA programmes and actively writes on these topics for leading academic journals such as the Academy of Management Review, Organization Science, and the Journal of Management Studies. He also frequently speaks at conferences and draws on his management and communication expertise to work with entrepreneurs and managers in private and public sector organizations.

Pressestimmen

Joep Cornelissen has done a masterful job in integrating many ideas and approaches to corporate communication: academic theories, professional cases, management and communication theories, stakeholder theories, and U.S. and European perspectives. As a result, students, scholars, and practitioners all will gain a broad understanding of the discipline by reading this book
EAN: 9781857022421
ISBN: 1857022424
Untertitel: Illustrations. Sprache: Englisch.
Verlag: HarperCollins Publishers
Erscheinungsdatum: August 1994
Seitenanzahl: 368 Seiten
Format: kartoniert
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