Re-Orienting Fashion: The Globalization of Asian Dress

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April 2003



From 'Indo chic' collections on the catwalk to mass-market clothes in retail shops, Asian fashion is everywhere. Re-Orienting Fashion explores this phenomenon in a global context and, unlike other books, does not ignore the western/non-western divide. How do western economic, cultural, political, iconic, and social forms influence Asian fashion when (and often because) that fashion is an expression of resistance against western encroachment? How does dress reflect state ideals and gender roles in nations struggling to construct new identities informed by modern, western impulses? What role does gender play and how does this tie in with commodification by the global economy? With chapters focusing on East, South, and Southeast Asian designers, retailers, consumers, and governments, this timely book moves Asian fashion center-stage and will be of interest to dress and fashion theorists, anthropologists, sociologists and all those seeking to understand globalization and its effects.


Contents Notes on Contributorsvii Acknowledgmentsix Introduction: The Globalization of Asian Dress: Re-Orienting Fashion or Re-Orientalizing Asia?1 Carla Jones and Ann Marie Leshkowich 1Three Scenarios from Batak Clothing History: Designing Participation in the Global Fashion Trajectory49 Sandra Niessen 2The Ao Dai Goes Global: How International Influences and Female Entrepreneurs Have Shaped Vietnam's "National Costume"79 Ann Marie Leshkowich 3Korean Alterations: Nationalism, Social Consciousness, and "Traditional" Clothing 117 Rebecca Ruhlen 4Designing Diasporic Markets: Asian Fashion Entrepreneurs in London139 Parminder Bhachu 5National Colors: Ethnic Minorities in Vietnamese Public Imagery159 Hjorleifur R. Jonsson and Nora A. Taylor 6Dress for Sukses: Fashioning Femininity and Nationality in Urban Indonesia185 Carla Jones 7Fashion-Nation: A Japanese Globalization Experience and a Hong Kong Dilemma215 Lise Skov Afterword: Re-Orienting Fashion Theory243 Sandra Niessen Index267


Sandra Niessen is an Anthropologist, Department of Human Ecology, University of Alberta. Ann Marie Leshkowich is Assistant Professor of Anthropology, College of the Holy Cross. Carla Jones is Vernacular Modernities Postdoctoral Fellow, Emory University.


'This is a very good book that will be read with great appreciation by people who understand the importance of fashion in the web of human society.'Fashion Theory 'This book will be useful to readers (or fashion theorists) who are interested in understanding globalization of Asian dress from anthropological, sociological, political and historical perspectives.'Myoung Kim, University of Wisconsin, in International Textile and Apparel Association newsletter (Jan 06)
EAN: 9781859735398
ISBN: 1859735398
Untertitel: First. Sprache: Englisch.
Erscheinungsdatum: April 2003
Seitenanzahl: 224 Seiten
Format: kartoniert
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