HUDU

Managing Services:


€ 69,99
 
kartoniert
Lieferbar innert 2 Wochen
Oktober 2005

Beschreibung

Beschreibung

This book explores the strategic management of services through an Integrated Services Management Model.

Inhaltsverzeichnis

1. Services and their management Alan Nankervis; 2. The services environment Werner Soontiens; 3. Stakeholders and their influences in services Cecil Pearson; 4. Managing strategy in services John Milton-Smith; 5. Marketing management in services Tadayuki Miyamoto; 6. Operations management in services Ruth Taylor; 7. Financial management in services Subramaniam Ananthram; 8. Human resource management in services Alan Nankervis; 9. From managing 'service' to integrated services management Samir Chatterjee and Richard Grainger.

Pressestimmen

'... very timely for students, researchers, academics, managers and policy-makers alike ... contains a myriad of valuable resources and information.' Development Policy Review
EAN: 9780521606516
ISBN: 0521606519
Untertitel: Sprache: Englisch.
Verlag: CAMBRIDGE UNIV PR
Erscheinungsdatum: Oktober 2005
Seitenanzahl: 362 Seiten
Format: kartoniert
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