HUDU

Determinants of Private Label Attitude

Jetzt
€ 50,49
Bisher € 50,59
 
pdf eBook
Sofort lieferbar (Download)
Februar 2015

Beschreibung

Beschreibung

Various psychographic traits that most directly influence consumers' private label attitudes are the focal point of Stefanie Weiss' investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation. The hypothesized relationships between consumers' private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique.

Inhaltsverzeichnis

Attitudes as Predictors of Intention.
Demographics and their Limitations.
The Predictive Power of Psychographics.
Managerial Implications. 

Innenansichten

EAN: 9783658086725
Untertitel: Predicting Consumers' Brand Preferences Using Psychographics. 2015. Auflage. 4 schwarz-weiße Abbildungen, 10 schwarz-weiße Tabellen, Bibliographie. eBook. Sprache: Englisch. Dateigröße in MByte: 3.
Verlag: Springer Fachmedien Wiesbaden
Erscheinungsdatum: Februar 2015
Seitenanzahl: xv143
Format: pdf eBook
Kopierschutz: Adobe DRM
Es gibt zu diesem Artikel noch keine Bewertungen.Kundenbewertung schreiben