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Homemade for Sale

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März 2015

Beschreibung

Beschreibung

From farm-to-fork and "Buy Local" to slow food and hand-made artisan breads, more people than ever are demanding real food made with real ingredients by real people. Widely known as "cottage food legislation," over forty-two states and many Canadian provinces have enacted recent legislation that encourages home cooks to create and sell a variety of "non-hazardous" food items, often defined as those that are high-acid, like pickles, or low moisture, like breads or cookies. Finally, "homemade" and "fresh from the oven" on the package can mean exactly what it says.

Homemade for Sale is the first authoritative guide to conceiving and launching your own home-based food start-up. Packed with profiles of successful cottage food entrepreneurs, this comprehensive and accessible resource covers everything you need to get cooking for your customers, creating items that by their very nature are specialized and unique. Topics covered include:

  • Product development and testing
  • Marketing and developing your niche
  • Structuring your business and planning for the future
  • Managing liability, risk, and government regulations

You can join a growing movement of entrepreneurs starting small food businesses from their home. No capital needed, just good recipes, enthusiasm, and commitment, plus enough know-how to turn fresh ingredients into sought-after treats for your local community. Everything required is probably already in your home kitchen. Best of all, you can start tomorrow!

Lisa Kivirist and John D. Ivanko are co-authors of Farmstead Chef, ECOpreneuring, and Rural Renaissance, and are innkeepers of the award-winning Inn Serendipity Bed & Breakfast (innserendipity.com).

Inhaltsverzeichnis

Chapter 1:
Cottage Foods, Not Cottage Cheese (Introduction)


WHAT'S COOKING?

Chapter 2: What's Cooking?
Chapter 3: Ideas in the Oven: Identify Your Business Goals

SELLING YOUR STORY: MARKETING

Chapter 4: Marketing-Product, Packaging, Naming
Chapter 5: Marketing-Pricing
Chapter 6: Marketing-Place
Chapter 7: Marketing-Promotion, PR and Advertising
Chapter 8: Marketing-People
Chapter 9: Marketing-Partnerships and Purpose

SETTING UP AND MANAGING THE BUSINESS

Chapter 10: Ready, Set, Go: Organize Your Kitchen
Chapter 11: 9 Easy Steps to Starting your Business
Chapter 12: Day-to-Day Management

HITTING A HOME RUN: SCALING UP

Chapter 13: A Homerun Product
Chapter 14: Growing big

Index

Portrait

John D. Ivanko is a national speaker, writer, photographer, ecopreneur and innkeeper of Inn Serendipity Bed & Breakfast. Together with his wife, Lisa, John is co-author of the award-winning ECOpreneuring as well as Farmstead Chef and Rural Renaissance. He is also the co-author and photographer for six award-winning multicultural children's books for the Global Fund for Children.

Lisa Kivirist is a national speaker, writer, and innkeeper of Inn Serendipity Bed & Breakfast. Together with her husband, John, Lisa is co-author of the award-winning ECOpreneuring as well as Farmstead Chef and Rural Renaissance. Lisa is a distinguished Kellogg Food and Society Policy Fellow and a national advocate and leader for women in sustainable agriculture. She initiated and directs the Rural Women's Project of the Midwest Organic Sustainable Education Service (MOSES), an award-winning initiative providing resources and networking for women farmers and food-based entrepreneurs.
EAN: 9781550925821
Untertitel: How to Set Up and Market a Food Business from Your Home Kitchen. EPUB. Sprache: Englisch.
Verlag: New Society Publishers
Erscheinungsdatum: März 2015
Seitenanzahl: 240 Seiten
Format: epub eBook
Kopierschutz: Adobe DRM
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