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The Brain in Your Kitchen

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November 2012

Beschreibung

Beschreibung

Every day, we're faced with choices about what to eat, wear, and purchase. Blinded by a tsunami of information-some good, some bad, some intentionally misleading-often our brains are too overwhelmed to examine all the details. So how do we know we're making the best decisions for us? Author and science journalist David DiSalvo asks what's best for our brains instead. The Brain in Your Kitchen sifts through the good and bad information on the things we buy, the foods we eat, and the medicines we take. Using findings from cutting-edge science, DiSalvo divulges terrifically useful and little-known facts-each grounded in credible research-about everything from how gluten to cats affect your brain. Learn how we can trick our minds into helping us lose weight, what placebos are costing us big bucks with no results, and what caffeine is actually doing inside your head to give you that extra pep. Disalvo cuts through frantic media sensation and consumer marketplace babble and gives you the knowledge to distinguish hyperbole from truth so you're ready next time you sit down for dinner.

Portrait

David DiSalvo is the author of three books about the human brain and cognitive psychology, including What Makes Your Brain Happy and Why You Should Do the Opposite and Brain Changer. In his first book, he coined the term "science-help," which has since become the standard term for describing science-based self-help approaches. He has also spent 18 years in top management positions with corporations and non-profit organizations, and has consulted with several Fortune 500 companies and major public agencies in the U.S. and abroad. He is an award-winning marketing communications specialist and an accomplished science and technology journalist whose work appears in Forbes, The Wall Street Journal, Psychology Today, Slate, Esquire, Scientific American Mind and several other publications. He lives in Atlanta, Georgia.

EAN: 9781937856885
Untertitel: A Collection of Essays on How What We Buy, Eat, and Experience Affects Our Brains. Digital Only. EPUB. Sprache: Englisch.
Verlag: BenBella Books, Inc.
Erscheinungsdatum: November 2012
Seitenanzahl: 72 Seiten
Format: epub eBook
Kopierschutz: Adobe DRM
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