On Media Violence
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BeschreibungThis definitive examination of this important social topic asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers?
Divided into four parts, the book covers: a review of research on media violence; re-conceptions of exisiting theories of media violence; addresses the need to rethink the methodological tools used to assess media violence; and introduces the concept of Lineation Theory, a perspective for thinking about media violence and a new theoretical approach explaining it.
InhaltsverzeichnisOverview and Introduction
PART ONE: REVIEWING
Theories of Media Violence
Effects of Exposure to Media Violence
Violent Content on Television
PART TWO: RECONCEPTUALIZING
Schema and Context
Levels of Analysis
The Industry's Perspective
PART THREE: RETHINKING METHODOLOGY
Effects Methodologies and Methods
Content Analysis of Media Violence
PART FOUR: LINEATION THEORY
Axioms and Dictionary
PortraitW. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).
Pressestimmen"This solid work of scholarship not only reviews existing theories of media violence, including effects of exposure to violence and data on violent television content, but it carefully leads the reader through a 'reconceptualizing' process (including chapters on violence, schema and context, levels of analysis, development, effects, risk and the industry's perspective) and rethinking of effects and content analysis methodology."
Untertitel: Sprache: Englisch.
Verlag: SAGE PUBN
Erscheinungsdatum: September 1999
Seitenanzahl: 312 Seiten