HUDU

Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods


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Juni 2005

Beschreibung

Beschreibung

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

Inhaltsverzeichnis

1. Introduction 2. Intangible Web Good Provision in its Environment 3. Explanations of Competitive Advantage Realization from Strategic Mangement Theory 4. Competitive Advantage Realization with Intangible Web Goods 5. Conclusion With Regard to Online Selling of Digital Goods and Strategic Management Bibliography
EAN: 9780415349949
ISBN: 041534994X
Untertitel: 'Routledge Advances in Manageme'. New. Sprache: Englisch.
Verlag: ROUTLEDGE CHAPMAN HALL
Erscheinungsdatum: Juni 2005
Seitenanzahl: 260 Seiten
Format: gebunden
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