HUDU

Emotion Marketing: The Hallmark Way of Winning Customers for Life


€ 36,49
 
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Januar 2001

Beschreibung

Beschreibung

Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.

Inhaltsverzeichnis

<H2> Part One: Why Emotion Marketing Works. <H3> Chapter 1: The Business Case for Emotion Marketing. <H3> Chapter 2: The Value Star - A Model for Emotion Marketing. <H2> Part Two: What Emotion Marketing Is All About. <H3> Chapter 3: Emotional E: Equity. <H3> Chapter 4: Emotional E: Experience. <H3> Chapter 5: Emotional E: Energy. <H3> Chapter 6: Product and Money - The Rational Side of the Value Star. <H2> Part Three: How to Put Emotion Marketing to Work. <H3> Chapter 7: Building Customer Relationships That Last. <H3> Chapter 8: Emotion in Marketing Communications. <H3> Chapter 9: Emotion Marketing on Internet. <H3> Chapter 10: The Other E - Employees. <H3> Chapter 11: Emotion Marketing - An Action Plan.

Portrait

Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions.
EAN: 9780071364140
ISBN: 0071364145
Untertitel: Sprache: Englisch.
Verlag: MCGRAW HILL BOOK CO
Erscheinungsdatum: Januar 2001
Seitenanzahl: 247 Seiten
Format: gebunden
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