HUDU

Product Development for the Service Sector


€ 37,49
 
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November 1999

Beschreibung

Beschreibung

How service industries can become more competitive by applying the principles of product development--from bestselling and award-winning product development experts.


Portrait

Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario. Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.
EAN: 9780738201054
ISBN: 0738201057
Untertitel: New. Sprache: Englisch.
Verlag: BASIC BOOKS
Erscheinungsdatum: November 1999
Seitenanzahl: 288 Seiten
Format: gebunden
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