The Voter's Guide to Election Polls

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Dezember 2007



In this book Michael Traugott and Paul Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think what misreading the polls can do!


Chapter 1 Introduction Chapter 2 What Are Polls and Surveys? And Why Are They Conducted? Chapter 3 What Are Election Polls? How Are They Conducted? Chapter 4 How Do Political Candidates and Organizations Use Poll Data? Chapter 5 How Do News Organizations Collect and Report Poll Data? Chapter 6 Why Do Pollsters Use Samples? Chapter 7 How Are Questionnaires Put Together? Chapter 8 How Do Interviews Take Place? Chapter 9 How Do Media Organizations Analyze Polls? Chapter 10 How Can I Evaluate Published Poll Results? Chapter 11 What Are Some Common Problems and Complaints about Polls? Chapter 12 Epilogue Chapter 13 Appendix A: Standards for Disclosing Information about the Methodology of Public Polls Chapter 14 Appendix B: Sample Tolerances (Sampling Errors) for Samples of Different Sizes Chapter 15 Glossary Chapter 16 Index Chapter 17 About the Authors


Michael W. Traugott is professor and chair of the Department of Communication Studies and senior research scientist in the Center for Political Studies at the Institute for Social Research at the University of Michigan. Paul J. Lavrakas is former professor of journalism and communication at Northwestern University and Ohio State University and was the founding director of the survey centers at each institution.


Without a doubt, this is the best treatment of polling and its consequences that has been written in the last forty years. -- Sidney Kraus, Cleveland State University Traugott and Lavrakas provide exceptionally clear, refreshingly concise, and uniformly accurate answers to a series of citizen-inspired questions about the use of polls in election campaigns. -- Thomas E. Mann, Brookings Institution Traugott and Lavrakas have done an outstanding job in this primer on election polls. Written in clear, easily accessible style, it should be in the required reading list of any undergraduate course that deals with public opinion and polls-and many graduate courses as well. All journalists who report poll results, including those who considering themselves to be highly experienced will find it worth their while to use this guide when reading the poll releases that come across their desks. -- Irving Crespi, author ofPublic Opinion, Polls, and Democracy This guide should help readers become not only more informed consumers of information, but also more informed, involved citizens. Recommended. CHOICE Traugott and Lavrakas have written a much-needed election survey primer. It provides a clear and concise exposition of the purposes, practices, and pitfalls of modern polling. -- Andrew Kohut, The Pew Research Center
EAN: 9780742547162
ISBN: 0742547167
Untertitel: Sprache: Englisch.
Erscheinungsdatum: Dezember 2007
Seitenanzahl: 213 Seiten
Format: gebunden
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