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Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon


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August 2003

Beschreibung

Beschreibung

An insightful look at how Kmart's management destroyed the companyKmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within the retail business community to get the inside scoop on what really brought this once mighty retail giant to its knees. Kmart's Ten Deadly Sins is written for readers who find themselves wondering how a company with such bright prospects could end up filing for bankruptcy.Marcia Layton Turner (Rochester, NY) is the bestselling author of The Unofficial Guide to Starting a Small Business and The Complete Idiot's Guide to Starting Your Own Business. With an MBA in corporate strategy and marketing from the University of Michigan, she spent several years with Eastman Kodak in marketing and marketing communications. She is currently a freelance writer/author and ghostwriter for college-level business textbooks. Turner has also written for several top magazines and Web sites.

Inhaltsverzeichnis

Acknowledgements.
Preface.
Discount Retail Timeline.
Introduction.
Chapter 1. Brand Mismanagement.
Chapter 2. Not Knowing Its Customers.
Chapter 3. Underestimating Wal-Mart.
Chapter 4. Lousy Locations.
Chapter 5. Ignoring Store Appearance.
Chapter 6. Technology Aversion.
Chapter 7. Supply Chain Disconnect.
Chapter 8. Loss of Focus.
Chapter 9. Strategy du jour.
Chapter 10. Repeating the Same Mistakes.
Conclusion.
Bibliography.
Index.

Portrait

MARCIA LAYTON TURNER is the bestselling author of The Unofficial Guide to Starting a Small Business. Writing for and about business for many years, Turner has covered small businesses, middle market companies, and major corporations. She has written for several top magazines and Web sites, including Business 2.0 and Office.com, and was the small business "guru" for iVillage.com's AboutWork site and Macmillan's Web community. With an MBA in corporate strategy and marketing from the University of Michigan, Turner spent several years with Eastman Kodak Company in marketing and marketing communications before starting her own marketing consulting firm, which she currently manages. Through her work as a consultant, she has been profiled or quoted as a marketing and start-up expert in numerous publications. She is also a frequent speaker on business management and marketing topics, delivering presentations to local, regional, and national audiences.

Pressestimmen

"business journalist Marcia Layton Turner offers a remarkable, no-nonsense examination of Kmart's fall." (The Miami Herald (circ: 327,000), Sept. 29, 2003)
EAN: 9780471435938
ISBN: 0471435937
Untertitel: Sprache: Englisch.
Verlag: JOHN WILEY & SONS INC
Erscheinungsdatum: August 2003
Seitenanzahl: 256 Seiten
Format: gebunden
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