MODELING A MEDIA PHENOMENON: TEXAS HOLD EM
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BeschreibungTournament poker shows have become a leading ratings draw on American television. Since ESPN and the Travel Channel began airing their innovative poker shows in 2003, the game has reached a new following, particularly among college students. There are unique and psychologically significant factors that characterize the college population that make students particularly receptive to popular characterizations in media. This study investigates the potential effects these popular poker television shows have on the gambling behavior of students. 444 college students completed a survey designed to assess gratifications sought through media along with measures of attitudes, gambling behavior, and social systems. Using Social Cognitive Theory as a framework of influence, exposure to these shows was assessed and evaluated. Results indicated that student gambling is strongly correlated to viewership, particularly among younger students. This was especially seen among students who utilized the online gambling option. Gambling behavior of peers wasn't shown to be a strong influence for student gambling. However, excitement was shown to be a strong variable that should be looked at closer.
PortraitMarc Londo is currently working on his Ph.D. in Mass Media and Communication at Temple University. His research interests include: Psychological Processing of Media, Intercultural Comm, and Comic Art. Hailing from San Diego, California, Marc earned his B.S. from the University of Houston in Psychology and his M.A. from UCF in Communication.
Untertitel: A Social Cognitive Approach Towards Understanding the Influence of Popular Poker Television Shows on College Students. Paperback. Sprache: Englisch.
Verlag: LAP Lambert Acad. Publ.
Erscheinungsdatum: Mai 2010
Seitenanzahl: 108 Seiten