Problems in Marketing: Applying Key Concepts and Techniques
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BeschreibungFully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Market Research and Market Forecasting
Positioning, Product and Pricing
Integrated Marketing Communication
Sales and Distribution Management
Issues and Trends
PortraitLuiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow
Untertitel: New. Sprache: Englisch.
Verlag: SAGE PUBN
Erscheinungsdatum: Dezember 2007
Seitenanzahl: 322 Seiten