HUDU

The Manager's Guide to Distribution Channels


€ 41,49
 
gebunden
Lieferbar innert 2 Wochen
Mai 2004

Beschreibung

Beschreibung

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. "The Manager's Guide to Distribution Channels "provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

Portrait

Linda Gorchels, Chuck West, and Edward Marien are on the School of Business faculty and program directors at the University of Wisconsin (Madison, WI). Gorchels is the author of The Product Manager's Handbook.
EAN: 9780071428682
ISBN: 0071428682
Untertitel: Sprache: Englisch.
Verlag: MCGRAW HILL BOOK CO
Erscheinungsdatum: Mai 2004
Seitenanzahl: 225 Seiten
Format: gebunden
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