Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question
BeschreibungBased on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. "Global Product" provides examples from many companies, draws conclusions about best practices, and shows how to manage the innovation, development and support of Global Products. The author is the President of John Stark Associates, a leading service provider in the Product Lifecycle Management (PLM) market, and has published numerous articles and books in the field.
InhaltsverzeichnisGlobal Product: Opportunities and Challenges The Environment of Global Products: Change and Complexity Problems: Causes and Action Global Products: At the Coalface Lessons Learned and Best Practices To a Structured Framework PLM Enabling Global Products Local Performance Improvements The Way Forward to PLM Current Status
PortraitJohn Stark is President of John Stark Associates, a management and technology consultancy focused on the product development and Product Lifecycle Management markets. In his long consulting career, Stark has worked with more than 100 companies in Europe, North America, Asia and Africa. His previous book 'Product Lifecycle Management: 21st century Paradigm for Product Realisation', published in 2004, introduced the cradle to grave approach to PLM. Stark received his B.Sc. (1969) and Ph.D. (1972) degrees from Imperial College, London.
Untertitel: 'Decision Engineering'. Sprache: Englisch.
Verlag: SPRINGER VERLAG GMBH
Erscheinungsdatum: August 2007
Seitenanzahl: 215 Seiten