Buy-In: Saving Your Good Idea from Getting Shot Down

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September 2010



You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country. It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In , they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution. The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined including: Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten Confusion: They present so much data that confidence in your proposal dies Fearmongering: Critics catalyze irrational anxieties about your idea Character assassination: They slam your reputation and credibility Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks so your good idea makes it through to make a positive change.


Part One: The Centerville Story
1. The Death of a Good Plan
2. Saving the Day in Centerville, Part 1
3. Saving the Day, Part II
4. Saving the Day, Part IIIPart Two: The Method
5. Four Ways to Kill Good Ideas
6. A Counterintuitive Strategy for Saving Your Good Idea
7. 24 Attacks & 24 Responses
8. How The Method Helps Large-scale Change
9. A Quick Reference Guide for Saving Good Ideas


John P. Kotter, herausragende Kapazität auf dem Gebiet der Unternehmensführung, hat als Professor für Unternehmensführung den Konosuke-Matsushita-Lehrstuhl an der Harvard Business School inne. Er lebt in Cambridge, Massachusetts.
EAN: 9781422157299
ISBN: 1422157296
Untertitel: Saving Your Good Idea from Getting Shot Down. Sprache: Englisch.
Erscheinungsdatum: September 2010
Seitenanzahl: 192 Seiten
Format: gebunden
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