The Fundamentals of Business-to-Business Sales and Marketing

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September 2003



B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. "The Fundamentals of Business-to-Business Sales & Marketing "shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.
Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.


McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
EAN: 9780071408790
ISBN: 0071408797
Untertitel: 'Marketing/Sales/Advertising & Promotion'. Illustrations. Sprache: Englisch.
Verlag: McGraw-Hill Education - Europe
Erscheinungsdatum: September 2003
Seitenanzahl: 208 Seiten
Format: gebunden
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