Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales

€ 44,99
Lieferbar innert 2 Wochen
April 1997



Using guerrilla tactics to cash In at trade showsEach year, 1.3 million companies reach out to 85 million people at more than 4300 commercial and association-sponsored trade shows. In this groundbreaking book, marketing pros Mark Smith and Orvel Ray Wilson team up with living legend Conrad Levinson to show sales people and entrepreneurs how to apply Levinson's world-famous guerrilla marketing and selling techniques to this medium. The arsenal of advice includes making the best use of available technologies; behavior to avoid; how smaller companies can effectively compete with larger companies; attracting the right customers; connecting with prospects; making powerful presentations; post-trade-show follow-up; and more.-- Packed with real-life examples and easy-to-follow charts, graphs, and checklists


What You Can Achieve at a Trade Show (That You Never Thought You Could). How to Pick the Right Show. Why a Potent Exhibit Strategy Sets the Stage for Maximum Sales. How to Turn Your Exhibit into a Buyer Magnet. The Rewards of Guerrilla Selling on the Trade Show Floor. Setting Up at the Show with No Hassles, in Record Time. Trade Show Peak Performance. Making the Connection That Creates a New Customer. Guerrilla Presentations They'll Never Forget. Inside Secrets Trade Show Pros Know and Use. How to Make Your Show Really Pay Off Big. How to Measure Your Show Success. Bibliography. Appendix. Index.


JAY CONRAD LEVINSON is the author of the best-selling Guerrilla Marketing Series. MARK S. A. SMITH, an internationally acclaimed speaker and writer on trade show selling, has over 200 articles published and was past president of the Colorado Speakers Association. ORVEL RAY WILSON is an internationally acclaimed author and speaker on sales, marketing, and management. Coauthor of Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales, he is President of The Guerrilla Group, Inc., an international training and consulting firm serving clients worldwide.
EAN: 9780471165682
ISBN: 0471165689
Untertitel: New. Sprache: Englisch.
Erscheinungsdatum: April 1997
Seitenanzahl: 320 Seiten
Format: kartoniert
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