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Otl Aicher


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November 2006

Beschreibung

Beschreibung

Long-awaited first monograph on the famous German graphic designer and educator Otl Aicher (1922-1991), a key international figure in postwar design and a pioneer in the field of corporate identify and visual communication systems.

Inhaltsverzeichnis

Introduction: Design as Game with Rules
CHAPTER 1 Intellectual and Moral Ground
CHAPTER 2 Early Education and Design
CHAPTER 3 The Hochschule fur Gestaltung (HfG), Ulm
CHAPTER 4 Design and Science for Consumer Goods
CHAPTER 5 Visual Systems
CHAPTER 6 A Symbiosis of Life and Design
CHAPTER 7 Typography
Afterword
Notes
Bibliography
Index

Portrait

Markus Rathgeb completed his Ph.D. dissertation, 'Otl Aicher: Design as a Method of Action', for the Department of Typography and Graphic Communication at the University of Reading in England and has published several articles on Aicher's work in both English and German. He is currently a professor of design methods and graphic design at the University of Cooperative Education, Ravensburg, Germany, and works as a design consultant.
EAN: 9780714843964
ISBN: 0714843962
Untertitel: Illustrations (chiefly col. ). Sprache: Englisch.
Verlag: Phaidon Press Ltd
Erscheinungsdatum: November 2006
Seitenanzahl: 240 Seiten
Format: gebunden
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