Questionnaires: Design and Use
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BeschreibungA complete source of information on questionnaires for lay persons and professionals, from how to design a questionnaire and write the questions to analyzing the data.
PortraitDouglas Berdie, Ph.D., is President of Consumer Review Systems, Inc. John F. Anderson, Ph.D., and Marsha A. Niebuhr are President and Vice President of Anderson, Niebuhr & Associates, Inc., a firm specializing in marketing and survey research. All three authors live in St. Paul, Minnesota.
PressestimmenPresentation of material in the text is straightforward and easy to understand...the review of literature in the indexed, annotated bibliography is a unique contribution to the field of survey research and an invaluable resource for someone planning research on survey methodology. The book would be well worth the price for the bibliography alone. Signews Signals ...an excellent introduction...the bibliography...is of great use to the reader...nontechnically trained individuals...will find this work to be of great use. American Reference Books Annual Recommended for upper-level undergrads and graduate students. Communication Booknotes Quarterly
Untertitel: Revised. Sprache: Englisch.
Verlag: SCARECROW PRESS INC
Erscheinungsdatum: Januar 1986
Seitenanzahl: 344 Seiten