How To Write Great Copy

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Januar 2006



In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.


Chapter - 00: Introduction; Chapter - 01: Eight Copywriting Rules; Chapter - 02: Rule One: Know Your Target Market; Chapter - 03: Rule Two: Do Research; Chapter - 04: Rule Three: Answer The Brief; Chapter - 05: Rule Four: Be Relevant; Chapter - 06: Rule Five: Be Objective; Chapter - 07: Rule Six: Keep it Simple; Chapter - 08: Rule Seven: Know Your Medium; Chapter - 09: Rule Eight: Be Ambitious; Chapter - 10: Conclusion


“offers a great deal of help both for those who aspire to copywriting and to those who are already practicing the craft.” writing magazine
EAN: 9780749446635
ISBN: 0749446633
Untertitel: 2. Auflage. Paperback. Sprache: Englisch.
Verlag: Kogan Page
Erscheinungsdatum: Januar 2006
Seitenanzahl: 212 Seiten
Format: kartoniert
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