Mobile Commerce: Technology, Theory, and Applications
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BeschreibungM-commerce (mobile-commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of upto-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.
InhaltsverzeichnisA Framework for the Study of Mobile Commerce; NTT DoCoMo's i-Mode; Wireless Devices for Mobile Commerce; Locating the Money; Towards a Classification Framework for Mobile Location Based Services; Wireless Personal and Local Area Networks; The Impact of Technology Advances on Strategy Formulation in Mobile Communications Networks; The Ecology of Mobile Commerce; The Wireless Application Protocol; Mobile Business Services; Mobile Portal; Factors Influencing the Adoption of Mobile Gaming Services; Mobile Data Technologies and Small Business Adoption and Diffusion; We Know Where You Are; M-Commerce and Coca Cola; M-Commerce in the Automotive Industry; Location-Based Services - Criteria for Adoption and Solution Deployment; The Role of Mobile Advertising in Building a Brand; Wireless in the Classroom and Beyond.
Untertitel: Sprache: Englisch.
Verlag: IDEA GROUP PUB
Erscheinungsdatum: Juli 2012
Seitenanzahl: 339 Seiten