What Customers Want

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September 2005



A world-renowned innovation guru explains practices that result in breakthrough innovationsTwenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.


McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
EAN: 9780071408677
ISBN: 0071408673
Untertitel: Using Outcome-Driven Innovation to Create Breakthrough Products and Services. 'Marketing/Sales/Advertising & Promotion'. Illustrations. Sprache: Englisch.
Verlag: McGraw-Hill Education - Europe
Erscheinungsdatum: September 2005
Seitenanzahl: 240 Seiten
Format: gebunden
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