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BeschreibungRetailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Tesco, Sainsbury's, Asda, Safeway, M&S, Walmart, Aldi and Lidl have led the way in growth, operating efficiencies and profitability. With unrivalled access to the top decision-makers in all the leading companies,The Grocers describes and analyses the strategies, organization and cultures that have made the supermarkets what they are today. With an overview of the US and European markets, this updated new edition also includes material on the rise of online retailing, the success of the hard discount chains and the influence of environmental issues on consumer attitudes and behaviour. The Grocers is a terrific story compellingly told, and retailers, managers and students can all learn from the secrets of success it contains, and the pitfalls to avoid.
PortraitGeoffrey Randall, Andrew Seth
Pressestimmen“The Grocers is a terrific story compellingly told; the growth of the world retailers is well portrayed. Written with authority by two consummate business professionals, the analysis of brands and retailing rang a whole lot of bells.” Niall Fitzgerald, Chairman, Unilever plc, London “… full of vivid insights on the rise of leading British supermarkets.” The Daily Telegraph
Untertitel: The Rise and Rise of the Supermarket Chains. 1649:Standard B&W 6. 14 x 9. 21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam. Sprache: Englisch.
Verlag: Kogan Page
Erscheinungsdatum: Februar 2011
Seitenanzahl: 210 Seiten