Store Atmospherics And Consumer Purchase Intentions

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Januar 2015



This manuscript emphasize the information how consumer perception regarding purchase can be made. on the other hand , this manuscript helps while shopping which factors of the store let him to approach to do the shopping or either it makes him to avoid that store.This can explicitly help retailers in designing their strategies how to make their store differentiate from the other retail outlets. It is also helpful in making marketing decisions


This manuscript has been written by a Doctorate Fellow. Being a researcher my en devours are directed to produce some new innovative ideas that help the marketing students to come up with new talents in the market. I did my Double masters (MARKETING & FINANCE)
EAN: 9783659590900
ISBN: 3659590908
Untertitel: In Retail Setting: A Study Of Two Retail Outlets. Paperback. Sprache: Englisch.
Verlag: LAP Lambert Academic Publishing
Erscheinungsdatum: Januar 2015
Seitenanzahl: 56 Seiten
Format: kartoniert
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