Modernism and the Culture of Celebrity

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April 2005



Aaron Jaffe investigates the relationship between two phenomena that arrived on the historical stage in the first decades of the twentieth century: modernist literature and modern celebrity culture. Jaffe systematically traces and theorizes the deeper dependencies between these two influential forms of cultural value. He examines the paradox that modernist authors, while rejecting mass culture in favor of elite cultural forms, reflected the economy of celebrity culture in their strategies for creating a market for their work. Through collaboration, networking, reviewing and editing each other's works, T. S. Eliot, James Joyce, Ezra Pound and Wyndham Lewis, among others, constructed their literary reputations and publicized the project of modernism. Jaffe uses substantial archival research to show how literary fame was made by exploiting the very market forces that modernists claimed to reject. This innovative study also illuminates the cultural impact and continued relevance of the modernist project.


Introduction; 1. Imprimaturs; 2. Adjectives; 3. Collaborative work; 4. Promotional networking; 5. Institutions, outrages, and postcards; Epilogue.


Aaron Jaffe is Assistant Professor of English at the University of Louisville, Kentucky.


Review of the hardback: 'This is a pioneering study in that it develops genuinely fresh approaches to the study of modernist authorship, collaboration, editing, and promotion. ... It is an accomplished, insightful piece of work, and also enjoyable to read. ... This is an important book, which represents a significant advance in both modernist and celebrity studies.' Modernism/Modernity
EAN: 9780521843010
ISBN: 0521843014
Untertitel: New. Sprache: Englisch.
Erscheinungsdatum: April 2005
Seitenanzahl: 262 Seiten
Format: gebunden
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