HUDU

Public Relations in Practice

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November 2003

Beschreibung

Beschreibung

The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas of public relations from the practitioner's point of view.

Inhaltsverzeichnis

About the Authors Preface 1.Public Relations in Practice: The 21st-Century Landscape Anne Gregory 2. Marketing Communications Ardi Kolah 3. Internal Communication Pamela Mounter 4. Financial Public Relations Terrence Collis 5. Business-to-business Public Relations Phil Crossley 6. Lobbying Westminster and Whitehall Lionel Zetter 7. Local Government Relations Beryl Evans and Carl Welham 8. Community Relations Alan Smith 9. Public Relations in the Voluntary Sector Fiona Fountain 10. Sponsorship Richard Moore 11. Communicating Corporate Responsibility Martin Le Jeune 12. Services PR Tony Langham 13. Living in an NGO World Robert Blood Index

Portrait

Anne Gregory
EAN: 9780749433819
ISBN: 0749433817
Untertitel: 2. Auflage. Paperback. Sprache: Englisch.
Verlag: Kogan Page
Erscheinungsdatum: November 2003
Seitenanzahl: 228 Seiten
Format: kartoniert
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