New Activism and the Corporate Response
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BeschreibungThis book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.
InhaltsverzeichnisE-Campaigning in a Digital Era The Law and Politics The Use of Front Groups The Spinning of the Media Corporate Lobbying at a Global Level The Inpact of the Internet Industry Practitioners The Political Perspective The Administration Political Advertising Thought Leadership Trade Associations Grassroots Lobbying Lobbying in Different Systems Co-ordinating a Global Lobbying Effort How to Counter Protest Global Restrictions on Lobbying by Corporations Conclusion
PortraitContributors include academics, members of pressure groups, companies and specialists in public relations and corporate communications.
Pressestimmen'A thought provoking book that gives useful insights about the so-called new activism. Some conventional political movements as well as businesses and campaigning organisations will pick up tips - others will look for warnings about the opposition coming their way! Meanwhile, the activists themselves will be stimulated into thinking about what they are for, as well as against, to whom they are accountable for their passions and actions, what they intend to put in place of the institutions that they oppose, and how they think the change should be achieved.' - Neil Kinnock, Vice-President of the European Commission and former leader of the Labour Party Some conventional political movements as well as businesses and campaigning organisations will pick up tips - others will look for warnings about the opposition coming their way!...you can't help wondering if this wouldn't make a useful Christmas present for your local county councillor.' - Accountancy Ireland 'a book every aspiring business leader should read.' - MIS Asia, Asia's leading IT management magazine
Untertitel: Revised and Rev. Sprache: Englisch.
Verlag: SPRINGER VERLAG GMBH
Erscheinungsdatum: September 2003
Seitenanzahl: 308 Seiten